
Published 03 April 2024
Winter outdoor lifestyle is set to take a clean-lined yet playful turn in 2025, inspired by our A/W 25/26 Direction Simplicity, with its purity of design and palette of vibrant brights offset with practical neutrals. Retro Swiss graphics and heritage ski references add a sense of fun, while the category’s (usually heavy-handed) details and trims enjoy a refreshing minimalist makeover.



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The A/W 26 fashion season drew to a close in Paris, where we saw a melting pot of diverse looks, from confirmation of the season’s new mood for a more classic approach to wardrobing, through to inspirational upcycling targeted at the more junior market – all delivering powerful messages for the season...