
Published 31 January 2025
Sue Evans,
Emily Gordon-SmithThe first runways of the season always generate a buzz and the latest menswear shows didn’t disappoint, delivering edited trend direction with a strong commercial appeal and a multitude of key items we can expect to see impacting the high street next winter.



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China’s fashion profile is fast shifting from factory-based follower to inspirational market leader – increasingly exporting the labels, talent and cultural capital that will set global trends, as well as becoming the strongest territory growth engine for many of the world’s biggest brands.