
Published 31 January 2025
The first runways of the season always generate a buzz and the latest menswear shows didn’t disappoint, delivering edited trend direction with a strong commercial appeal and a multitude of key items we can expect to see impacting the high street next winter.



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While active and outdoor product sales continue to grow – at a modest combined annualised rate of 3.3% until 2029 (GlobalData, 2025) – their broader influence is becoming ever more embedded in everything we wear every day. From transferrable material innovations and new...