
Published 24 July 2024
Our S/S 26 Fashion Directions provide inspiration for future product development, merchandising and marketing. This season, we explore dreamy simplistic nostalgia, extravagant maximalism, and a fresh take on bohemian aesthetics in three highly commercial trend evolutions.



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Music is becoming a key area of focus for Gen Z fashion, with headphones and tech accessories marking exciting evolutions of the customisation and personalisation boom, while band tees infiltrate sports fandoms in a big way. Elsewhere, active cohorts discover new aesthetics of interest, and major commercial IPs and...