
Published 01 May 2023
Inspired by our A/W 24/25 Beauty Direction Radical, Halloween 2024 embraces a disruptive countercultural attitude with luxurious avant-garde aesthetics. From murky and toxic colours to industrial and slick finishes, we highlight the key visual influences for this season.



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The line between food and beauty is becoming increasingly blurred. Beauty brands are tapping into food’s multisensory appeal through viral brand collaborations, gourmand fragrances and immersive grocery-inspired marketing. Meanwhile, food and drink brands are stepping into skincare routines via staples imbued with...