
Published 01 May 2023
Inspired by our A/W 24/25 Beauty Direction Radical, Halloween 2024 embraces a disruptive countercultural attitude with luxurious avant-garde aesthetics. From murky and toxic colours to industrial and slick finishes, we highlight the key visual influences for this season.



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As pop-up store revenues climb globally (see stats below), shrewd beauty brands are leveraging the format to enable tactile, multisensory product discovery. We highlight some of the best experiential beauty strategies, including artificial intelligence (AI)-enhanced olfactory experiences, fan- and athlete-serving...