
Published 03 May 2022
Serving up enchanting creatures and escapist fantasies with eerie aesthetics and a dark edge, Halloween 2023 embraces fairy-tale ideals inspired by unsettling forms of the natural world. Alongside botanical hues and otherworldly patterns, surreal shapes and uncomfortable textures conjure an unnerving impression, placing tactility and wonder at the forefront this season.



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New sustainable developments in ingredient innovation are spotlighting waste and biotechnology, while regenerative products, packaging and brand initiatives mark an exciting time in the industry. And with more regulations coming into play, brands are embracing higher recycling and refill standards and incentivising...