
Published 11 September 2024
Beauty Team
In this new suite of demographic reports, we introduce a set of beauty cohorts that will be highly influential for the next three years. These are broken into three macro groups that will evolve annually based on the micro-cohorts that feed them.
The micro-cohorts are conceptualised around changing lifestyle drivers and consumer needs as well as commercial beauty trends. For each, we highlight their demographic reach, key influencers, the most appealing brands and products, and the best ways brands can engage with them.



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