Creative Expression in the Beauty-Verse
Published 27 June 2023
With the metaverse market expected to reach $758.6bn by 2026 (The Red Tree, 2023), heightened creative opportunities and experiences for the beauty industry are emerging. We chart the experimental consumers exploring subversive artistic expression inspired by digital aesthetics, as well as trailblazing brands translating sensorial Web3 visuals into tangible physical products.
The Beauty-Verse Boom
Pioneering Phygital Products
Optimising Online Opportunities
Creatives are subverting beauty norms with virtual aesthetics, introducing ideas of multisensory selves and bringing digital make-up into the real world. Beauty influencers and meta-artists are developing this look and pushing the boundaries of hyperreal self-expression, while brands are establishing unique identities dedicated to digital aesthetics.
Creatives are subverting beauty norms with virtual aesthetics, introducing ideas of multisensory selves and bringing digital make-up into the real world. Beauty influencers and meta-artists are developing this look and pushing the boundaries of hyperreal self-expression, while brands are establishing unique identities dedicated to digital aesthetics.
Smart brands are blurring the boundaries between physical and digital, developing tangible beauty products inspired by sensory elements and experiences of the metaverse. Meanwhile, product and packaging advancements centred on cyber aesthetics speak to futuristic fantasies with hyperreal storytelling.
Forward-thinking brands are harnessing the many facets of Web3 and its ripe commercial opportunities by creating products and looks for online avatars. Alongside this, immersive virtual stores are facilitating creativity and a community-centric environment, signalling an exciting strategic shift for the beauty industry.
Creative Expression in the Beauty-Verse
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