
Published 30 September 2024
Biotechnology, responsible ingredient sourcing and minimising waste remain key eco-friendly initiatives, while brands boost sustainably driven products with intriguing narratives and sensorial elements to distinguish themselves in an increasingly competitive market. We highlight the most exciting and innovative sustainable beauty updates from the past six months.
Beyond its sustainability credentials, beauty brands are increasingly leaning into the advantages of biotechnology for novel skincare and fragrance ingredient creation. Businesses are pushing for better research and ingredient development to boost its use – unlocking a future generation of formulas that would otherwise be beyond reach – and, fundamentally, to protect nature.
Beyond its sustainability credentials, beauty brands are increasingly leaning into the advantages of biotechnology for novel skincare and fragrance ingredient creation. Businesses are pushing for better research and ingredient development to boost its use – unlocking a future generation of formulas that would otherwise be beyond reach – and, fundamentally, to protect nature.
From upcycled ingredients to regenerative agriculture, nature-positive sourcing of cosmetic ingredients continues to be a crucial part of new beauty developments, with brands celebrating the power and beauty of nature through their sustainable product offerings.
To further minimise waste and reduce their carbon footprint, brands are finding solutions to better avoid plastics by adopting refillable packaging and eco-friendly materials as well as waterless product design. In doing so, smart businesses are maintaining product creativity and functionality with attractive branding and high-performing formulas.



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