Head of Consumer Attitudes & Technology

Technology

2025: Technology

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Stephen Graves

Nienke Creemers

<p><span class="largerText">Safety tech faces a complex situation: consumers want tools to keep them safe, yet they’re increasingly concerned by just how much personal data their devices collect. We examine how brands can deliver protection without eroding privacy across homes, wearables and cybersecurity.</span></p>

Security, Prioritised: Tech Balances Safety & Privacy

Emilia Morano-Williams

<p><span class="largerText"><span class="NormalTextRun SCXW142531554 BCX0">In 2027, people will rethink the role technology plays in their lives, choosing products and services that foster joy – and increasingly creating their own devices and apps to fill gaps left by Big Tech. This shift is drive</span><span class="NormalTextRun SCXW142531554 BCX0">n </span><span class="NormalTextRun SCXW142531554 BCX0">by disillusionment with products and services prioritising efficiency and iterative improvements rather than those that add joy and ease to daily routines.</span> </span></p>

Look Ahead

<p><span class="largerText"><span class="NormalTextRun SCXW142531554 BCX0">In 2027, people will rethink the role technology plays in their lives, choosing products and services that foster joy – and increasingly creating their own devices and apps to fill gaps left by Big Tech. This shift is drive</span><span class="NormalTextRun SCXW142531554...

DIYing Tech for Delight: 2027 Look Ahead

<p><span class="largerText"><span class="NormalTextRun SCXW227020765 BCX0">Shifting legislation, savvy brand partnerships and growing consumer acceptance are turning futuristic forms of transport –from </span><a rel="noreferrer noopener" href="https://pia.edu/blogs/evtol-vehicles/" target="_blank" class="Hyperlink SCXW227020765 BCX0"><span class="NormalTextRun SCXW227020765 BCX0" data-ccp-charstyle="Hyperlink">eVTOLs</span></a><span class="NormalTextRun SCXW227020765 BCX0"> (electric vertical take-off and landing craft) to </span><a rel="noreferrer noopener" href="https://css.umich.edu/publications/factsheets/mobility/autonomous-vehicles-factsheet" target="_blank" class="Hyperlink SCXW227020765 BCX0"><span class="NormalTextRun SCXW227020765 BCX0" data-ccp-charstyle="Hyperlink">autonomous vehicles</span></a><span class="NormalTextRun SCXW227020765 BCX0"> (AVs) and </span><a rel="noreferrer noopener" href="https://cee.pwc.com/drone-powered-solutions/drone-deliveries-taking-retail-and-logistics-to-new-heights.html" target="_blank" class="Hyperlink SCXW227020765 BCX0"><span class="NormalTextRun SCXW227020765 BCX0" data-ccp-charstyle="Hyperlink">delivery drones</span></a><span class="NormalTextRun SCXW227020765 BCX0"> – into a practical reality. This change will overhaul how consumers move through cities, pushing time away from attention-sucking commutes toward leisure, retail and connection.</span></span></p>

Mobility’s New Convenience Paradigm: 2027 Look Ahead

<p><span class="largerText"><span class="NormalTextRun SCXW227020765 BCX0">Shifting legislation, savvy brand partnerships and growing consumer acceptance are turning futuristic forms of transport –from </span><a rel="noreferrer noopener" href="https://pia.edu/blogs/evtol-vehicles/" target="_blank" class="Hyperlink SCXW227020765 BCX0"><span...

<p><span class="largerText"><span class="NormalTextRun SCXW2645142 BCX0">Around the world, employees and employers are reckoning with the impact of artificial intelligence (AI) on the workplace – from productivity to rising costs. In 2027, we’ll see conversations and tensions escalate as people discover the limitations, benefits </span><span class="NormalTextRun SCXW2645142 BCX0">and risks </span><span class="NormalTextRun SCXW2645142 BCX0">of integrating AI into office life. </span> </span></p>

<p><span class="largerText"><span class="NormalTextRun SCXW2645142 BCX0">Around the world, employees and employers are reckoning with the impact of artificial intelligence (AI) on the workplace – from productivity to rising costs. In 2027, we’ll see conversations and tensions escalate as people discover the limitations, benefits </span><span...

Valuemaxxing AI at Work: 2027 Look Ahead

Pia Benthien

<p><span class="largerText">As artificial intelligence (AI) embeds itself into every corner of daily life, people are (both intentionally and unintentionally) outsourcing reasoning, memory and decision-making to machines. We unpick how AI is altering human cognition – and forcing people to confront how intelligence will be conveyed and experienced in the future.</span></p>

Augmented Thinking: How AI Impacts the Way We Think

<p><span class="largerText">As artificial intelligence (AI) embeds itself into every corner of daily life, people are (both intentionally and unintentionally) outsourcing reasoning, memory and decision-making to machines. We unpick how AI is altering human cognition – and forcing people to confront how intelligence will be conveyed and experienced...

<p><span class="largerText">Already worth a massive $922.66bn, the global consumer electronics market is expected to command $1.76tn by 2034 (<a rel="noopener" href="https://www.fortunebusinessinsights.com/consumer-electronics-market-104693" target="_blank">Fortune Business Insights</a>, 2026). Alongside stalwart categories like mobile phones and laptops, newer devices are capturing consumer spend – from gadgets powered by artificial intelligence (AI) to handheld consoles for highly mobile gamers. We identify the features and products driving near-term innovation.</span></p>

<p><span class="largerText">Already worth a massive $922.66bn, the global consumer electronics market is expected to command $1.76tn by 2034 (<a rel="noopener" href="https://www.fortunebusinessinsights.com/consumer-electronics-market-104693" target="_blank">Fortune Business Insights</a>, 2026). Alongside stalwart categories like mobile phones and...

Consumer Electronics Trends 26/27

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<p><span class="largerText">When it comes to AI (artificial intelligence), scepticism runs alongside excitement. Globally, 52% of consumers say AI makes them nervous, while 53% admit to being excited (<a rel="noopener" href="https://hai.stanford.edu/ai-index/2026-ai-index-report/public-opinion" target="_blank">Stanford</a>, 2026). But hesitancy isn’t uniform: AI anxieties range from potential job losses and environmental harm to the erosion of social skills. We examine AI scepticism and how brands can support AI-hesitant consumers.</span></p>
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AI Sceptics: Mapping Consumers’ AI Anxieties

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<p><span class="largerText">As the global fintech market builds toward a projected $1.53trn valuation by 2034, up from $395bn in 2025, the brands shaping its next era are moving in divergent (but complementary) directions (<a rel="noopener" href="https://www.polarismarketresearch.com/industry-analysis/fintech-market" target="_blank">Polaris Market Research</a>, 2026). Stylus profiles the companies leading the charge – including artificial intelligence (AI) financial assistants, stablecoins, high-risk trading platforms and tools democratising financial know-how.</span></p>

<p><span class="largerText">As the global fintech market builds toward a projected $1.53trn valuation by 2034, up from $395bn in 2025, the brands shaping its next era are moving in divergent (but complementary) directions (<a rel="noopener" href="https://www.polarismarketresearch.com/industry-analysis/fintech-market" target="_blank">Polaris Market...

Fintech Brands to Know

<p><span class="largerText">For consumers in China (94%), the US (84%) and the UK (79%), wellness is a top priority (<a rel="noopener" href="https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/future-of-wellness-trends" target="_blank">McKinsey</a>, 2025). As demand for convenient, helpful and insightful wellness tools intensifies, the global wellness technology market is set to reach $208bn by 2035, up from $57bn in 2025 (<a rel="noopener" href="https://www.precedenceresearch.com/wellness-technology-market" target="_blank">Precedence Research</a>, 2026). We spotlight the most compelling wellness tech brands across categories.</span></p>

<p><span class="largerText">For consumers in China (94%), the US (84%) and the UK (79%), wellness is a top priority (<a rel="noopener" href="https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/future-of-wellness-trends" target="_blank">McKinsey</a>, 2025). As demand for convenient, helpful and insightful wellness tools...

Wellness Tech Brands to Know

Alex Daniel

<p><span class="largerText"><span class="NormalTextRun SCXW220714316 BCX0">Three technologies are converging to remake mobility: electric vehicles (EVs), autonomous vehicles (AVs) and electric vertical take-off and landing (eVTOL) aircraft. New EVs are trouncing range anxiety, AVs are now commercially available for millions, and eVTOL aircraft are achieving regulatory clearance. We explore how brands are building excitement for – and trust in – tomorrow’s transport options.</span> </span></p>

Far-Future Mobility: Autonomous, Electric & Flying Cars

<p><span class="largerText"><span class="NormalTextRun SCXW220714316 BCX0">Three technologies are converging to remake mobility: electric vehicles (EVs), autonomous vehicles (AVs) and electric vertical take-off and landing (eVTOL) aircraft. New EVs are trouncing range anxiety, AVs are now commercially available for millions, and eVTOL aircraft are...

Far-Future Mobility: Autonomous, Electric & Flying Cars 

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2025: Technology

2025: Technology

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