
Published 01 May 2024
With one in every 100 people estimated to have autism (National Autistic Society, 2024), Lego is building on its existing connection with autistic fans – Lego bricks are often used in autism therapy. Its initiatives for Autism Acceptance Month (April) span stores and brand messaging.



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The Youth Marketing Strategy Festival 2026 (YMS, May 21, London) assembled agencies, strategists and brands including Adidas, KFC, Expedia, Oatly, Boots and Currys to discuss engaging Gen Zalpha. Vital topics included new spending personas, weird content and chaos marketing, the ‘laws of cultural relevancy’,...