
Published 01 May 2024
With one in every 100 people estimated to have autism (National Autistic Society, 2024), Lego is building on its existing connection with autistic fans – Lego bricks are often used in autism therapy. Its initiatives for Autism Acceptance Month (April) span stores and brand messaging.



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Consumer reliance on AI-driven commerce is growing, with those who use AI during online shopping (both via LLMs like ChatGPT and brands’ websites) reporting greater satisfaction, making them more likely to convert. In the first of our new quarterly round-ups, we decode key trends, opportunities and sticking points...