
Published 01 May 2024
With one in every 100 people estimated to have autism (National Autistic Society, 2024), Lego is building on its existing connection with autistic fans – Lego bricks are often used in autism therapy. Its initiatives for Autism Acceptance Month (April) span stores and brand messaging.



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A fresh chapter in retail design unfolds this quarter via new store launches spanning the globe in locations as diverse as Oaxaca, Tokyo, São Paulo and London. Key trends include the rise of the brand campus (ultra-multifaceted concept stores), shrines to scent, ‘joytopian’ amusements and breakout play areas,...