
Published 29 March 2021
Matt Zara
Bringing its characteristic humour to the fact consumers have been staring at their own four walls for a year, Ikea has created a Snapchat Lens shoppable AR game to engage stuck-at-home families. Escape the Clutter gamifies tidying up and shows consumers how Ikea products can slot into their domestic lives.



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The FT Business of Luxury Summit 2026 (Puglia, Italy, May 17-19) saw luxury leaders convene to discuss the state of the luxury industry and its trajectory. Key topics included supply chain storytelling, the luxurification of sport, new gateways and channels, engineering culturally fluent expansion, and the changing face...