Ikea’s Shoppable AR Escape Room

Published 29 March 2021

Author

Matt Zara

Bringing its characteristic humour to the fact consumers have been staring at their own four walls for a year, Ikea has created a Snapchat Lens shoppable AR game to engage stuck-at-home families. Escape the Clutter gamifies tidying up and shows consumers how Ikea products can slot into their domestic lives.

Ikea’s Shoppable AR Escape Room

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Topics

Advertising & Branding

Home & Interiors

Retail

Gaming

Coronavirus

Ecommerce

Social Media

Media & Entertainment

Parenting & Families

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