
Published 14 August 2024
Global period products brand Bodyform’s new video campaign Never Just a Period fuses pop-cultural memes with depictions of underdiscussed period struggles including medically neglected pain and post-birth bleeding. Its accompanying global ‘Period Taboo Tracker’ report reveals that more than a third of women and menstruating people globally feel misinformed about periods (Bodyform, 2024).



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Growing fears over AI displacing human agency and creativity and diminishing the quality of content (see Key Stats, including those on AI Slop) are spurring renewed appetite for human-made artistry. Globally, the number one thing consumers want brands to prioritise in 2026 comms is human-made content (