
Published 08 November 2023
As explored in Product’s Sexual Wellness Priority, sex toys are being repositioned as wellness tools that can help users relax and reconnect with their bodies. Pioneering American start-up Ohnut (soon to rebrand as The Pelvic People) is harnessing these devices to empower women by addressing feminine health issues largely ignored in the mainstream, such as vaginal entry and postpartum pain.



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We revisit our three Product Design Directions for Autumn/Winter 2025/26 – Simplicity,