
Published 21 November 2024
The retro gaming boom (see Pop Culture & Media Futures 24/25) is generating growing appetite for nostalgia-inducing gaming music: there’s been a 50% increase in user-created retro-gaming-themed playlists on audio streaming service Spotify (The Guardian, 2024). In response, Japanese gaming giant Nintendo has launched a mobile streaming app dedicated to music from its past and present iconic games.



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At Campaign Gaming Summit (March 11, London), trailblazers and changemakers in gaming development, marketing, content creation and streaming gathered to deliver insights for brand success in entertainment’s most popular sector. We unpack five key directions, across sportstainment gaming, gamer-sanctioned artificial...