
Published 13 November 2026
Held in London from November 3-5, World Travel Market (WTM) is one of the world’s largest travel trade shows, bringing together exhibitors and travel professionals from more than 180 countries. Three key themes from this year’s event included travel holding firm amid continual disruption, how travel brands can thrive in an AI-first world, and ways to harness the unstoppable rise of the events economy.



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Held in London from November 3-5, World Travel Market (WTM) is one of the world’s largest travel trade shows, bringing together exhibitors and travel professionals from more than 180 countries. Three key themes from this year’s event included travel holding firm amid continual disruption, how travel brands can thrive in...