Top Family Travel Trends 27/28
Published 08 July 2026
The global family travel market is set to expand from $196.4bn in 2025 to $337.8bn by 2034 (Market Intelo, 2026). As multigenerational groups proliferate across the travel landscape, brands must understand how families coordinate complex trips – by designing enriching experiences for children, offering independence for teens and supporting older travellers. These behavioural shifts are central to unlocking growth in this lucrative sector.
Configuring Family Holidays
Child-Centred Trips
Wellness For All
Families are redefining what spending quality time together looks like, driving a rise in multigenerational (3G) travel in far more fluid configurations, from trips involving extended family and friends to adults-only getaways. Meanwhile, high-net-worth 3G families are seeking private, cocooned travel, with highly customisable activities designed to strengthen family bonds while still providing space and autonomy.
Families are redefining what spending quality time together looks like, driving a rise in multigenerational (3G) travel in far more fluid configurations, from trips involving extended family and friends to adults-only getaways. Meanwhile, high-net-worth 3G families are seeking private, cocooned travel, with highly customisable activities designed to strengthen family bonds while still providing space and autonomy.
Parents are increasingly inviting children into the travel planning process, giving Gen Alphas rising sway over what family travel looks like. This is prompting tourism boards and travel brands to create offerings that are more participatory, educational and tailored to younger travellers’ perspectives. Read Gen Alpha: New Rules of Childhood for further thinking on kid-centric vacation planning.
As parents become increasingly focused on supporting their children’s physical health, emotional resilience and healthy habits, luxury travel brands are responding with experiences designed to nurture young guests in more meaningful ways. Age-appropriate spa treatments target everyone from growing babies to skincare-obsessed teens, while adolescent wellness retreats instil lifelong healthy habits.
Top Family Travel Trends 27/28
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Top Family Travel Trends 27/28
The global family travel market is set to expand from $196.4bn in 2025 to $337.8bn by 2034 (Market Intelo, 2026). As multigenerational groups proliferate across the travel landscape, brands must understand how families...