The Big Food x Beauty Flex: Food, Drink & Hospitality
Published 05 November 2026
Food is beauty’s next frontier. Consumers are increasingly turning to what they eat and drink to support their skin, hair and nail health, driving demand for beauty-focused food and beverages that deliver both efficacy and enjoyment. Elsewhere, clinic-grade ingredients are finding their way into confectionery, while beauty brands use cafés and bar menus to attract new audiences.
The Glow Grocery
The Beauty-Aligned Supplement Shelf
Beauty on the Menu
The kitchen is becoming an extension of the beauty routine, with 22% of global consumers including collagen in their diet for skin and joint health (Innova Market Insights, 2025). Brands are infusing staples like coffee, yoghurt and rice with collagen, biotin and probiotics, while consumers repurpose humble animal-derived foods, such as bone broth, gelatine and sardines, as beauty heroes.
The kitchen is becoming an extension of the beauty routine, with 22% of global consumers including collagen in their diet for skin and joint health (Innova Market Insights, 2025). Brands are infusing staples like coffee, yoghurt and rice with collagen, biotin and probiotics, while consumers repurpose humble animal-derived foods, such as bone broth, gelatine and sardines, as beauty heroes.
Beauty supplements borrow from both the aesthetic clinic and the candy aisle. Clinical ingredients like PDRN and plant-based exosomes are moving into oral supplements, while gummies, jellies and even lollipops make the daily dose feel like a treat. Brands also target growing audiences with specific needs, from GLP-1 medication users facing hair shedding and loss of skin firmness to men seeking fuller hair.
From the café counter to the cocktail bar, beauty is moving into food service. Beauty brands and food operators are partnering on menus; some are adding skin-supportive ingredients to everyday drinks, while others turn fragrances’ notes into cocktails and desserts, giving diners a taste of the brand before they’ve sampled the product.
The Big Food x Beauty Flex: Food, Drink & Hospitality
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The Big Food x Beauty Flex: Food, Drink & Hospitality
Food is beauty’s next frontier. Consumers are increasingly turning to what they eat and drink to support their skin, hair and nail health, driving demand for beauty-focused food and beverages that deliver both efficacy and enjoyment. Elsewhere, clinic-grade ingredients are finding their way into confectionery, while...