Sector Outlook 27/28: Coffee

Published 02 September 2026

Author

Adele Brinkyte

Consumer demand for wellness-forward beverages and convenient personalisation is continuing to reshape the global coffee market as brands work brain and gut health benefits into everyday brews and build functionality into creamers and concentrates. Climate pressures are driving innovation, with producers turning to alternative ingredients and new crop varieties to keep pace with a rapidly changing growing environment.

Brews with Benefits

Homegrown Brews

Climate-Conscious Coffee

Consumer interest in wellness is evolving and becoming more comprehensive, with people worldwide now concerned by heart, digestive, cognitive and mental health to a similar degree (FMCG Gurus, 2025). Coffee brands are responding to these worries by creating novel caffeine-reduction solutions, offering easy functionality with instant coffee and delivering on gut health.

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The popularity of brewing coffee at home continues to grow, driven by increasing coffee shop prices, more affordable and sophisticated brewing equipment and consumer demand for highly personalised beverages (FLTR, 2025). To meet consumers’ desire for convenience and flexibility, brands are delivering versatile coffee concentrates and functional creamers as well as advanced at-home brewing technologies.

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Coffee farms are increasingly affected by climate change, and the industry itself has a role to play in reducing its environmental impact across farming, processing and packaging (CDP, 2025). In response, both established brands and start-ups are exploring ways to adapt, from trialling brews made with alternative ingredients to investing in more sustainable farming and packaging solutions.

Sector Outlook 27/28: Coffee

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