
Published 01 May 2026
At this year’s Food & Hospitality Asia (April 21-24, Singapore), Asia’s largest food and hospitality event, brands from across the world exhibited an abundance of nutritionally packed products that deftly target Asia’s increasingly selective, wellness-focused consumers. Meanwhile, punchy flavours and convenient new formats reframed a broader range of foodstuffs as snacks, and traditional drinks were elevated to appeal to new audiences.
Health was the most prominent theme at this year’s show, with producers providing food solutions for a market that’s particularly tuned in to edibles with additional wellness benefits. Some used ingredients like silkworm protein, algae and collagen in unexpected formats, while others zeroed in on ease of consumption for seniors.
Health was the most prominent theme at this year’s show, with producers providing food solutions for a market that’s particularly tuned in to edibles with additional wellness benefits. Some used ingredients like silkworm protein, algae and collagen in unexpected formats, while others zeroed in on ease of consumption for seniors.
Healthy and sustainable drinks proliferated across the show floor, with brands offering diverse and flavourful plant-based milks, eco-friendly hot beverages and new, futuristic healthful drinks. Meanwhile, alcohol producers presented premium versions of traditional fruit spirits and wines to appeal to the modern Asian drinker.



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At this year’s Food & Hospitality Asia (April 21-24, Singapore), Asia’s largest food and hospitality event, brands from across the world exhibited an abundance of nutritionally packed products that deftly target Asia’s increasingly selective, wellness-focused consumers. Meanwhile, punchy flavours and convenient new...