Protecting cerebral health at every life stage was a key focus for many exhibitors and speakers. This ranged from early years brain development and everyday mental focus to preventing age-related cognitive decline. Product developers also tapped into the gut-brain axis to create new solutions for sleep and stress, ensuring consumers can preserve their cognitive resilience.

The wealth of opportunity in the global women’s health supplements market, set to double to $316bn by 2035 (FMI, 2025), has inspired new formulations targeting hormonal balance and menstrual cycle comfort, fertility and menopause symptoms. For a broader look at how the supplements industry is addressing women’s health, read Wellness Ingredients 26/27.

Innovations targeting the fast‑multiplying GLP‑1 medication consumers flooded the show floor, with exhibitors presenting clinically backed, consumer‑friendly formats designed to support targeted nutrition, digestive comfort and metabolic health. These offerings signal a rapid shift beyond traditional satiety‑focused products.

In addition to a plethora of supplement gummies, powders and capsules, producers showcased ingredients in treat-like and indulgent formats to encourage enjoyable and repeatable daily habits. Meanwhile, innovative sugar alternatives offer additional functional benefits beyond pure sweetness.