
Published 03 May 2024
Actress and fashion it girl Zendaya has taken on-court inspiration to the red carpet during the press tour for her new tennis-centric film, tapping into a number of hot-button trends across sports and merch while also further confirming luxury fashion’s pop culture obsession.



Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
The global market in denim jeans alone is forecast to grow at an annualised rate of 8.5% to $183bn by 2028 (GlobalData, 2026). That’s exclusive of other denim products, as use of the pragmatic fabric gains momentum in multiple categories. We highlight key...