
Published 20 June 2023
In this One-Minute Explainer, Stylus’ content director and sustainability lead, Emily Gordon-Smith, spotlights the growing influence of quiet luxury, a key buzz-term that encapsulates products that have long-term appeal and defy seasonal trends, tapping into consumers’ growing desire to shop more thoughtfully and sustainably.



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As fashion collaborations become increasingly wide-ranging and unexpected, the landscape has become a creative free-for-all, with brands taking big swings to stand out in a crowded space. Despite oversaturation concerns, consumer appetite is still high for smart collabs driven by imagination and exclusivity.