
Published 09 December 2024
From emerging independent designers to industry giants like Nike, brands are making progress in adaptive fashion, and learning how to blend form with function in new and exciting ways. We highlight some of the best innovations and rising stars in this space.



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Music is becoming a key area of focus for Gen Z fashion, with headphones and tech accessories marking exciting evolutions of the customisation and personalisation boom, while band tees infiltrate sports fandoms in a big way. Elsewhere, active cohorts discover new aesthetics of interest, and major commercial IPs and...