New Strides in Adaptive Fashion

Commercial brands have steadily been making adaptive fashion a priority. Most recently, US brand Anthropologie worked with Ffora’s Lucy Jones on adaptive versions of its top-selling pieces – read The Brief – but there’s lots more to do.

Nike has worked closely with Paralympic athletes on its Elite EasyOn backpack, which is designed to be easily opened by everyone. Strong magnets become an alternative to tricky zippers, and specially designed hooks and finger loops provide extra flexibility and security. It also includes a modular strap system so that it can be worn and carried comfortably in a myriad of ways, including by wheelchair users.

Elsewhere, independent labels are homing in on specific market gaps. Launched in November 2023, US-based Nelle Atelier is a premium denim brand for women under 5’4”. This month, department store Nordstrom became its first major retail partner. This echoes the ethos of our 2024 changemaker, UK brand Dewey, which is dedicated to making functional, stylish clothes for people 5ft and under that fit them perfectly right off the rack.

Additionally, UK-based designer Destiny Pinto (and her eponymous label) reimagines medical devices and assistive aids through a sartorial lens. From compression glove covers to ostomy bags, Pinto’s goal is to turn these aids into fashionable accessories the wearer can feel empowered showing off instead of hiding.

The key to success is to not only work directly with consumers during the design process, but also to steadily work on perfecting a small number of functional pieces before expanding further. Plus, take cues from Pinto, and don’t assume that assistive aids and devices should be made to blend in.

For further insights, read The Adaptive Fashion & Beauty Opportunity.