Published 21 February 2024

Authors
10 min read

Autumn/Winter 2024 gained momentum with the 40th anniversary of London Fashion Week (LFW) hosting a roster of new names among the more established luminaries on the catwalks, where designers followed their own path and threw an unexpected curveball into the season’s emerging trends for pragmatism and elevated everyday wear.

Colour

Fabric

Print & Pattern

Key Looks

Key Items

Footwear & Accessories

The London runways delivered a commercial palette worked around subtle tonal winter whites and shades of brown, offset with rich berry and purple tones, the season’s omnipresent tomato reds and an icing of soft pastels.

The London runways delivered a commercial palette worked around subtle tonal winter whites and shades of brown, offset with rich berry and purple tones, the season’s omnipresent tomato reds and an icing of soft pastels.

Summary

Colour

The London runways delivered a commercial palette worked around subtle tonal winter whites and shades of brown, offset with rich berry and purple tones, the season’s omnipresent tomato reds and an icing of soft pastels.

Fabric

Ethereal transparencies are the biggest fabric story to emerge from London, complemented by rugged heritage tweed and the plush-touch of rich velvet, opulent taffeta cloques and lustred metallics, with head-to-toe leather keeping everything grounded.

Print & Pattern

LFW has gradually lost its reputation as the creative hub for innovative print and pattern directions. This season, we saw designers give commercial tweaks to tried and trusted favourites, such as chintz florals and spots.

Key Looks

Forget the quiet luxe of elevated everyday wear, as highlighted in our A/W 24 New York Fashion Week report: it’s a million miles away from the glamorous divas and dressing-up-box costume drama that unfolded on the London catwalks.

Key Items

LFW is always more about individual looks rather than a shopping list of key commercial items, but this season’s must-haves include sheer skirts, the updated biker, micro kilts, corset tops, “mob wife” fur coats and fluffy, brushed knits.

Footwear & Accessories

LFW trails behind its international catwalk rivals when it comes to commercial footwear and accessories, as designers prefer to focus on fun fripperies rather than fail-safe essentials. The dressing-up box is a key inspiration this season.

London Fashion Week A/W 24

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Topics

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