London Fashion Week A/W 24
Autumn/Winter 2024 gained momentum with the 40th anniversary of London Fashion Week (LFW) hosting a roster of new names among the more established luminaries on the catwalks, where designers followed their own path and threw an unexpected curveball into the season’s emerging trends for pragmatism and elevated everyday wear.
Colour
Fabric
Print & Pattern
Key Looks
Key Items
Footwear & Accessories
The London runways delivered a commercial palette worked around subtle tonal winter whites and shades of brown, offset with rich berry and purple tones, the season’s omnipresent tomato reds and an icing of soft pastels.
The London runways delivered a commercial palette worked around subtle tonal winter whites and shades of brown, offset with rich berry and purple tones, the season’s omnipresent tomato reds and an icing of soft pastels.
Summary
Colour | The London runways delivered a commercial palette worked around subtle tonal winter whites and shades of brown, offset with rich berry and purple tones, the season’s omnipresent tomato reds and an icing of soft pastels. |
Fabric | Ethereal transparencies are the biggest fabric story to emerge from London, complemented by rugged heritage tweed and the plush-touch of rich velvet, opulent taffeta cloques and lustred metallics, with head-to-toe leather keeping everything grounded. |
Print & Pattern | LFW has gradually lost its reputation as the creative hub for innovative print and pattern directions. This season, we saw designers give commercial tweaks to tried and trusted favourites, such as chintz florals and spots. |
Key Looks | Forget the quiet luxe of elevated everyday wear, as highlighted in our A/W 24 New York Fashion Week report: it’s a million miles away from the glamorous divas and dressing-up-box costume drama that unfolded on the London catwalks. |
Key Items | LFW is always more about individual looks rather than a shopping list of key commercial items, but this season’s must-haves include sheer skirts, the updated biker, micro kilts, corset tops, “mob wife” fur coats and fluffy, brushed knits. |
Footwear & Accessories | LFW trails behind its international catwalk rivals when it comes to commercial footwear and accessories, as designers prefer to focus on fun fripperies rather than fail-safe essentials. The dressing-up box is a key inspiration this season. |
London Fashion Week A/W 24
Topics
Want to see the full report?
Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
Want to see the full report?
Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
