
Published 11 April 2024
Confirming one of our key 2024 youth trends, as well as one of Pinterest’s major forecasts for the year, western aesthetics are booming in popularity thanks to a myriad of cultural moments across music, fashion and film. For fashion brands, the commercial opportunity lies in adapting the evergreen trend for evolving consumer tastes.



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Music is becoming a key area of focus for Gen Z fashion, with headphones and tech accessories marking exciting evolutions of the customisation and personalisation boom, while band tees infiltrate sports fandoms in a big way. Elsewhere, active cohorts discover new aesthetics of interest, and major commercial IPs and...