
Published 11 April 2024
Confirming one of our key 2024 youth trends, as well as one of Pinterest’s major forecasts for the year, western aesthetics are booming in popularity thanks to a myriad of cultural moments across music, fashion and film. For fashion brands, the commercial opportunity lies in adapting the evergreen trend for evolving consumer tastes.



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In this bi-annual report format, we highlight the exciting initiatives, nascent innovation and design developments prompting responsible change, and resourceful creativity, in the fashion industry. In this edition we focus on robust responses to some of sustainable fashion’s biggest challenges: troublesome textiles, an...