
Published 19 February 2024
Taking cues from our ethereal and explorative Fashion Direction Odyssey, the 2025 festive season evokes aquatic mystery via an emphasis on luxe textures and otherworldly colour. Fresh takes on icy winter shimmer and opulent embellishment elevate this already celebratory time of the year, while a sleek, grown-up glamour permeates both men’s and womenswear.



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Music is becoming a key area of focus for Gen Z fashion, with headphones and tech accessories marking exciting evolutions of the customisation and personalisation boom, while band tees infiltrate sports fandoms in a big way. Elsewhere, active cohorts discover new aesthetics of interest, and major commercial IPs and...