
Published 20 December 2024
In 2025, we’ll see innovative and creative responses from brands to both consumers spending less (foregrounding their cost-of-living and sustainability dilemmas) and to rising homogeneity fatigue among shoppers, a result of data-driven design. We’ll also enjoy active and outdoor lifestyle touchpoints becoming increasingly universal, centring wellness for all and for every day.



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Music is becoming a key area of focus for Gen Z fashion, with headphones and tech accessories marking exciting evolutions of the customisation and personalisation boom, while band tees infiltrate sports fandoms in a big way. Elsewhere, active cohorts discover new aesthetics of interest, and major commercial IPs and...