
Published 20 December 2024
In 2025, we’ll see innovative and creative responses from brands to both consumers spending less (foregrounding their cost-of-living and sustainability dilemmas) and to rising homogeneity fatigue among shoppers, a result of data-driven design. We’ll also enjoy active and outdoor lifestyle touchpoints becoming increasingly universal, centring wellness for all and for every day.



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London Fashion Week’s established names played it safe and reworked their signature silhouettes, while up and coming talent (a roster of new designers featured on the schedule alongside noteworthy outings from MA graduate collections), drove the city’s runways forward with a less-is-more approach that felt fresh and...