Keeping innovators ahead of disruption
The challenge
Innovation leaders must move faster than shifting technologies, cultural expectations and market disruptions. Our members use Stylus for strategic foresight – to spot emerging opportunities early, reduce risk, and keep their organisations ahead of competitors.
Be early to opportunity with cross-industry foresight
All Stylus insights are anchored in our Macro Drivers of Change – the social, technological, economic, environmental and political (STEEP) forces shaping long-term consumer and market behaviour. Members can track how these drivers evolve across industries, from advancing AI influencing commerce and content, to sustainability reshaping materials and product life cycles.
Our cross-industry intelligence reveals how disruption travels, helping leaders identify new revenue opportunities early. For instance, automotive brands exploring subscription models inspired by entertainment platforms, or financial services drawing from wellness trends to build new value propositions.
This visibility helps members anticipate change rather than react to it, building stronger innovation pipelines and protecting strategic relevance.
Accelerate innovation and reduce risk
Stylus's framework – built around our six Pillars of Innovation (Digital, Sustainability, Wellness, Inclusivity, Luxury, and Convenience) – connects emerging trends to commercial opportunity. Members identify which shifts align with consumer values, and where investment will have the greatest impact.
Our narrative-rich insights, visual inspiration, and real-world case studies support faster concept development and more confident decision-making. Data-backed evidence strengthens stakeholder alignment and accelerates approval cycles, helping innovations move from insight to prototype to market success, faster.
“Stylus guides and supports us in our vision for innovative product design. For our innovation team, it’s an invaluable source of insight and inspiration from which to identify and create new areas of opportunity – and how we would market those. Stylus challenges the way we think. It makes us look at things differently, ask more questions, and really interrogate our application of the insight to better our business.”
How members use Stylus insights
Setting insights professionals up for success
In a world of information overload, accessing the right intelligence can seem impossible. Here’s how Stylus membership helps insights and research professionals cut through the noise, quickly.
Enabling designers to create for tomorrow
Keeping pace with fast-changing consumer, design, and material trends is a constant challenge. Here’s how Stylus membership helps design professionals create with confidence.
Empowering marketers to build successful brands
Maintaining brand relevance when consumer needs and cultural influences are constantly changing is a moving target. Here’s how Stylus membership helps marketers maintain the competitive edge.
Helping agencies stand out and win more businesses
Standing out and winning client pitches is more demanding than ever before. Here’s how Stylus membership helps agency strategists and creatives get pitch ready, fast.
Keeping innovators ahead of disruption
Keeping pace with fast-moving innovations and societal shifts is essential. Here’s how Stylus membership helps those working in innovation anticipate change and maintain competitive edge.
Start shaping
your future
with Stylus