Empowering marketers to build successful brands
The challenge
Staying culturally relevant is harder than ever, as consumer behaviour, media consumption and generational values shift at speed. Our members use Stylus for the future-focused marketing insights and cultural intelligence they need to keep their brands competitive.
Stay ahead of the competition with cultural and consumer trends intelligence
Stylus helps members anticipate emerging cultural and consumer trends, from digital communities and viral moments to retail experiences and evolving commerce behaviours. We reveal how culture influences purchasing decisions, enabling marketers not just to join conversations, but to shape them.
Our consumer intelligence identifies which consumers are driving change – helping members refine segmentation, unlock niche opportunities, and target with greater confidence. Whether you’re developing a new campaign or validating long-term innovation strategy, Stylus enables faster adaptation and smarter brand decision-making.
Future-proof brand strategy with data-backed insight
Members rely on our brand engagement reporting to understand what truly builds connection across demographics, platforms, and cultural influences. Global case studies and competitor intelligence provide actionable learnings and a clearer picture of where the market is moving.
All Stylus insights are backed by data and expert validation, helping marketers distinguish short-term hype from meaningful shifts. This empowers members to embed long-term consumer movements into brand positioning, communications, and experience design – ensuring relevance today and resilience tomorrow.
“We love using Stylus across our work in social, to better understand our consumer and the world around us. I love the deep niche brand knowledge regardless of the category, market or sector. I know when I am clicking on a Stylus report I will come away with at least 5 pieces of useful data or 3 new brands I now need to research. The way the reports are shared are very driven by UX. I love how we get a summary, then key data, then a further deep dive. It’s the perfect way to share a report in my opinion. I honestly wish we got more!”
How members use Stylus insights
Setting insights professionals up for success
In a world of information overload, accessing the right intelligence can seem impossible. Here’s how Stylus membership helps insights and research professionals cut through the noise, quickly.
Enabling designers to create for tomorrow
Keeping pace with fast-changing consumer, design, and material trends is a constant challenge. Here’s how Stylus membership helps design professionals create with confidence.
Empowering marketers to build successful brands
Maintaining brand relevance when consumer needs and cultural influences are constantly changing is a moving target. Here’s how Stylus membership helps marketers maintain the competitive edge.
Helping agencies stand out and win more businesses
Standing out and winning client pitches is more demanding than ever before. Here’s how Stylus membership helps agency strategists and creatives get pitch ready, fast.
Helping agencies stand out and win more businesses
Keeping pace with fast-moving innovations and societal shifts is essential. Here’s how Stylus membership helps those working in innovation anticipate change and maintain competitive edge.
Start shaping
your future
with Stylus