Colour & Materials S/S 23: Amble
Published 20 April 2021
A calm and casual attitude underpins Amble, as we prioritise our physical and mental wellbeing. Downtime is revered as a means for self-care and togetherness, while the outdoors is acknowledged as a fundamental source of inspiration and discovery.
Governed by ease, comfort and pragmatism, this wholesome direction combines soft, organic aesthetics with reductive design and conscious materials. The uplifting and nourishing qualities of nature are echoed in restorative colour and material palettes, while newfound value in imperfection stems from resourcefulness and informs a laid-back narrative for graphics, form and finish.
Colour & Materials S/S 23: Amble
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