
Published 01 October 2024
Pivot explores the increasing need for human connection and global wellbeing as we face shifting realities and the rise of artificial intelligence (AI). The convergence of sport, art and culture results in creative forces that unite and inspire communities.
From fake news to digital crafts mimicking nature, navigating a blend of real and virtual worlds sparks fresh material innovations and hybrid aesthetics. This future-facing direction champions resilience, joy and inclusivity, with an energised yet reassuringly human colour palette reflecting diverse cultures and dynamic environments.



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Driven by themes of positive protest, joyful hedonism and whimsical nostalgia, contemporary graphic design and illustration have the power to elevate a host of products, spaces and services. We’ve curated 12 distinctive visual directions to inspire fashion, beauty, interiors, food and beyond, from ghostly, blurred...