Colour & Material Directions A/W 28/29: Whimsical
Published 29 September 2026
Colour & Materials Team
A youthful energy informs Whimsical, a free-spirited, enchanting direction driven by curious discovery and excited exploration. It prioritises wellbeing and emotional comfort, favouring playfully practical solutions. Alongside a tendency towards fanciful daydreaming, small joys and oddities provide sensory enticement.
Fascination with nature’s magnificence and its awe-inspiring systems inspires design on a macro and microscopic level, unearthing materials and surfaces that invite a closer look, and resulting in a captivating palette that both soothes and delights.
Colour & Material Directions A/W 28/29: Whimsical
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