Natural dyes and pigments are gaining traction as consumers and industries seek safer, more ecologically sound colouring alternatives – of all new dye product launches hitting the global market in 2026, 22% feature eco-friendly formulations (Research & Markets, 2026). Examples range from heritage botanicals to food and fabric waste streams and pioneering waterless processes. See our One-Minute Explainer: Conscious Colour for more.

Confirming our Look Ahead 2026: Sustainability’s New Accessibility, the commercialisation of kinder, cleaner colour sees once niche bio-based dye alternatives entering the mainstream. Biotech firms are partnering with independent brands and high-street retailers on bacterial dyes and sustainability initiatives, while other brands are tackling the issue of natural dye’s longevity with eco-friendly fixatives or deliberately faded techniques.

Pioneering biotech companies are developing lab-grown pigments in a bid to solve our reliance on toxic fossil fuels, chemicals and fixatives. Microbial-based dyes and pigments now represent the fastest-growing sub-segment of the natural dyes & pigments market, rising at a CAGR of 6.7% from 2025 to 2033 (the natural dyes and pigments market as a whole is currently worth $5.3bn (Grand View Research, 2026).

Chiming with our A/W 27/28 Colour & Materials direction Elemental, the revival of traditional dyeing techniques and locally sourced natural pigments offer inspiration for a more sustainable future. Dyes made from flora and fauna as well as minerals, clay and mud reflect local landscapes, while calcified rock, corrosion and sun-bleached techniques create aged patinas that celebrate time-worn surfaces and living colour.