
Published 01 October 2024
Enchant is a darkly romantic direction underpinned by contrast, subversion, and emboldened individuality. It counters social and cultural tensions with flamboyance, mysticism, and an undertone of absurdity.
Hyper-feminine flourishes and dramatic styling contrast with hard-edged, almost gothic aesthetics, while a provocative palette blends sultry, sweet and garish tones. Unconventional beauty ideals are explored in enticing visuals and textures, and new avenues of sensorial design emerge to stimulate and stir the senses.



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Driven by themes of positive protest, joyful hedonism and whimsical nostalgia, contemporary graphic design and illustration have the power to elevate a host of products, spaces and services. We’ve curated 12 distinctive visual directions to inspire fashion, beauty, interiors, food and beyond, from ghostly, blurred...