Wellbeing Perfume Provides Sensory Respite from Screen Time

Spurred by the rising stress caused by incessant screen time, the fragrance claims to offer up olfactory respite from digital devices by grounding wearers in nature. It fuses 12 naturally occurring ingredients, which energise and reawaken the mind amidst the stresses of day-to-day life. Read more about how digital detoxes are leaning into nature for its wellbeing benefits in our new A/W 26/27 Design Direction Humble.

The essence of rain-soaked earth is captured with a blend of soothing red clay, balancing Australian sandalwood and energising spices for heightened awareness. Additionally, warming rum absolute features alongside invigorating saffron for its ability to uplift mood, while pink pepper and cedarwood help boost memory function and focus.

Vyrao partnered with the IFF (International Flavors & Fragrances) and its Science of Wellness programme, which has conducted extensive research into renewable plant-based ingredients and their effects on the mind. Mamajuju’s formula is therefore scientifically proven to enhance relaxation by 116%, self-esteem by 67% and memory by 61%. Scientifically validated data like this is becoming pivotal for brands to acquire when marketing products designed to promote mental wellbeing and holistic health.