
Published 04 November 2024
Scent is increasingly recognised for its ability to deliver emotional and psychological benefits as well as olfactory value – as we highlight in Mind/Body Beauty: Sensorial & Neuro Cosmetics. British wellbeing fragrance brand Vyrao, a pioneer in this space, has launched its latest scent, Mamajuju, to help people feel more grounded and connected in the face of digital overwhelm.



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The rapid premiumisation of personal care continues, with consumer demand for multiple benefits driving product development. From olfactory escapism to neuroscents, ancient bathing rituals and good-enough-to-eat gourmands, Stylus explores the commercial impact of brands swapping out tried and tested scents for fine...