
Published 13 August 2025
New US e-tailer Utopia Beauty is tackling distrusted beauty marketing by offering high-performance products backed by clinical research. With consumers becoming increasingly frustrated by hype-driven launches that make bold claims without delivering results, commercial opportunity is rife for smart businesses to spotlight authentic brands.



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At this year’s Consumer Electronics Show in Las Vegas (January 6-9), tech brands put forward solutions blending AI, light science and connected devices to deliver hyper-personalised, elevated beauty experiences rooted in diagnostics. Standouts include time-saving hair styling technology and next-gen LED treatments to...