
Published 12 December 2024
The annual Pinterest Predicts report forecasts the top trends for the coming year, based on consumer activity on the social platform from September 2022 to August 2024, and confirms some of our key beauty predictions. We highlight the essential beauty takeaways that are gaining traction.



Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
Product packaging serves as a powerful multisensory cue that shapes consumer expectations, emotional responses and purchasing behaviour. Consumers increasingly expect more than visually appealing components – they crave an experience elevated by tactility, play, sensoriality and, for Gens Z and Alpha, lashings of...