Nutrient-Rich Natural Skincare for Gen X

Focusing on Gen Xers, the brand strives to redefine the notion that skin ages due to a lack of skincare products – instead attributing it to a lack of health-providing nutrients in the products being used. Its ingredients work harmoniously with the skin's natural ageing process, restoring essential elements that are often depleted in mature skin, such as elasticity and resilience. All four products (a Nutrient Cleanser, Vitamin Serum, Moisturizer and Mineral Toner) are brimming with vitamins, lipids and minerals to nourish, protect and heal the skin, tackling issues like rosacea with organic acerola cherries and bentonite clay.

As we explore in Beauty’s Nature-Focused Future, brands are turning to nature for its potent healing properties and its ability to provide effective skincare solutions. “I don't believe there's a better solution for skin than what nature provides,” said founder Tammy Demos. “When I faced personal skin issues like hyperpigmentation, rosacea and premature ageing, nature was the only source that truly healed my skin.”

Kleos+Klea also leans into sensorial rituals as the products are mixed together during application, creating a spa-like experience at home. The products are presented in powder form and are designed to be combined with water in the dreamy white Thallo bowl.