
Published 16 December 2024
As addressed in Mind/Body Beauty, neuroscience is driving product innovation in the beauty space, offering beauty products a scientifically proven approach to emotional and physical wellbeing. Applying this to the supplements realm, cognitive wellness brand Noon (US) has launched a collection of functional mushroom gummies that support focus, relaxation or sleep.



Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
We revisit our three Beauty Directions for Autumn/Winter 2025/26 – Simplicity, Borderless and