Men’s Grooming A/W 24
Published 25 January 2024
Following on from previous seasonal edits, key shows of the Autumn/Winter 2024 men’s catwalk season celebrated softer and longer hairstyles alongside modernised mullets and intricate twists, while clean and natural skin finishes were offset by fun colour play.
Fresh Skin
Hyper-clean and fresh skin dominates complexions across the season, with minimal colour enhancement positioning flawless skin as the focus. Youthful, dewy finishes emerge, supporting a natural, skincare-forward vision, showcasing the transitional appeal of the quiet luxury trend across both men’s and women’s beauty.
Kolor A/W 24
Balmain A/W 24
Dior A/W 24
Issey Miyake A/W 24
Botter A/W 24
Pronounce A/W 24
 Kolor A/W 24 |  Balmain A/W 24 |  Dior A/W 24 |  Issey Miyake A/W 24 |  Botter A/W 24 |  Pronounce A/W 24 |
Colour Play
Bold bleached hair emerges as a full head of colour, dispersed throughout the strands or added to fringed tips, while strong blues and reds appear as experimental bright tones. Beyond hair, eye make-up manifests as painterly accents, like glittery pastel blue, or more dominant pops of metallic adornment – both to commercial effect. New men-focused make-up brands, such as Obayaty (Sweden), are enabling access to better, design-led tools and inspiration for men to explore colour cosmetics.
Issey Miyake A/W 24
Givenchy A/W 24
Loewe A/W 24
Isabel Marant A/W 24
Feng Chen Wang A/W 24
Namesake A/W 24
Feng Chen Wang A/W 24
Pronounce A/W 24
Kiko Kostadinov A/W 24
 Issey Miyake A/W 24 |  Givenchy A/W 24 |  Loewe A/W 24 |  Isabel Marant A/W 24 |  Feng Chen Wang A/W 24 |  Namesake A/W 24 |  Feng Chen Wang A/W 24 |  Pronounce A/W 24 |  Kiko Kostadinov A/W 24 |
Tousle & Length
From soft, playful tousles with a romantic and feminine touch to football-terrace-inspired lengths, hair styling this season features a range of longer looks. Slouchy waves and feathery finishes come through, with effortless styling, soft layering and natural texture adding a whimsical unisex feel.
Dries Van Noten A/W 24
Dries Van Noten A/W 24
Loewe A/W 24
Lemaire A/W 24
Taakk A/W 24
Louis Vuitton A/W 24
Namesake A/W 24
Wales Bonner A/W 24
Paul Smith A/W 24
 Dries Van Noten A/W 24 |  Dries Van Noten A/W 24 |  Loewe A/W 24 |  Lemaire A/W 24 |  Taakk A/W 24 |  Louis Vuitton A/W 24 |  Namesake A/W 24 |  Wales Bonner A/W 24 |  Paul Smith A/W 24 |
Modernised Mullet
The mullet continues to evolve this season, with a range of multidimensional cuts spanning short-and-straight feathery styles and longer textured waves and curls with a wet-look finish. Hair extends down over the ears or is shaved for a modern take (see Louis Vuitton).
Charles Jeffrey Loverboy A/W 24
Botter A/W 24
Canaku A/W 24
Pronounce A/W 24
Louis Vuitton A/W 24
White Mountaineering A/W 24
 Charles Jeffrey Loverboy A/W 24 |  Botter A/W 24 |  Canaku A/W 24 |  Pronounce A/W 24 |  Louis Vuitton A/W 24 |  White Mountaineering A/W 24 |
Characterful Twists
Inclusive casting features intricate and multidimensional twists, from face-framing and shoulder-length cuts to longer styles tied into man buns.
Kolor A/W 24
Kiko Kostadinov A/W 24
Louis Vuitton A/W 24
Loewe A/W 24
JW Anderson A/W 24
Yohji Yamamoto A/W 24
 Kolor A/W 24 |  Kiko Kostadinov A/W 24 |  Louis Vuitton A/W 24 |  Loewe A/W 24 |  JW Anderson A/W 24 |  Yohji Yamamoto A/W 24 |
Playful Shapes
Extreme side partings with ultra-sleek finishes and set with curved edges emerge alongside asymmetric afros, demonstrating experimentation with shape and styling. Gilded tooth-mark effects or wet sections are offset by dryer curls at the bottom for added play.
Wooyoungmi A/W 24
Fendi A/W 24
Fendi A/W 24
Andersson Bell A/W 24
Dolce & Gabbana A/W 24
Kolor A/W 24
 Wooyoungmi A/W 24 |  Fendi A/W 24 |  Fendi A/W 24 |  Andersson Bell A/W 24 |  Dolce & Gabbana A/W 24 |  Kolor A/W 24 |