
Published 13 May 2025
Packaging is responsible for 70% of all cosmetic waste. Addressing this, smart beauty brands are recentring product development and blending sustainability with creativity to make eco-friendly products without compromising on exciting formula innovation.



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The rapid premiumisation of personal care continues, with consumer demand for multiple benefits driving product development. From olfactory escapism to neuroscents, ancient bathing rituals and good-enough-to-eat gourmands, Stylus explores the commercial impact of brands swapping out tried and tested scents for fine...