
Published 19 October 2023
This year, 73% of Americans are planning to participate in Halloween celebrations (Statista, 2023), providing huge commercial opportunity for beauty brands to launch fun collections catering to this event. We round up the newest innovative products and collaborations for Halloween 2023.



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Our annual Beauty Product Projections is a powerhouse series of reports that takes a deep dive into the six biggest beauty categories: Skincare, Haircare, Make-Up, Fragrance, Supplements, and Bodycare & Personal Care. These commercial downloads highlight the key product trends for the next three years, with additional future-facing...