Collagen is (Beauty) King

Published 30 May 2022

Author

Elizabeth Bennett

With more consumers adopting an inside-out approach to beauty and supplements across health and wellbeing, the collagen trend shows no signs of slowing down, with the global market predicted to reach $897.5bn by 2023 (Markets & Markets, 2020). Stylus highlights future-facing opportunities with this on-the-rise ingredient.

Breaking Down the Collagen Boom

Collagen Innovation to Watch

Vegan & Sustainable Opportunities

Collagen Beyond Skincare

With the pandemic making health a headline across consumers’ lives, treating hair and skin concerns from a wellness perspective is the new normal. Collagen is now a shining beacon of beauty and health.

With the collagen market quickly becoming saturated, new brands and launches are having to go one step further to win over customers. Bolstering collagen with other trending ingredients and improving delivery methods are proving two successful ways to do so.

The hugely growing demand for vegan and sustainable products can’t be ignored, and a smart breed of brands is creating plant-based collagen alternatives and ethically minded options.

As the concept of collagen supplements becomes mainstream, the technology is being used for products outside the traditional skincare space with products targeting the hair and also general health, wellbeing and fitness.

Collagen is (Beauty) King

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Topics

Natural & Organic

Science & Technology

Haircare

Ingredients

Sports & Leisure

Ethics

Skincare

Health & Wellness

Work & Education

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