
Published 18 February 2025
One of the biggest current beauty trends, cherry is resonating beyond fragrance and driving product development across colour cosmetics and skincare. Predicted by Pinterest as a trending colour for 2025, the rich classic shade is being embraced by new collections, while skincare launches are infusing cherries into their formulas to amplify sensoriality and product efficacy.



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An industry worth over $78bn globally, luxury beauty is witnessing market shifts that point to the emergence of next-gen wellness, impeccable aesthetics, and more meaningful consumption as the new...