Birkenstock Enters Beauty with Footcare Wellness Line

Including nourishing creams and invigorating scrubs, the formulas are intended to address common foot concerns while indulging the senses with sensory textures for a holistic experience that promotes balance and wellbeing. For example, the Relaxing Bath Salts create a soothing experience for the body, mind and skin with essential oils, support skin regeneration and stimulate the metabolism with natural sea salts.

Meanwhile, the Smoothing Pumice Stone (made from 100% recycled glass) works with the Exfoliating Foot Scrub to freshen and revitalise tired feet with peppermint distillate and rosemary oil. Also targeting tired feet, the Relief Lotion hydrates and relieves feelings of heaviness and reduces the sensation of heat in your feet with active ingredients menthol, arnica and eucalyptus oils.

As we explore in Mind/Body Beauty: Sensorial & Neuro Cosmetics, functional beauty products are being elevated with intriguing sensory textures for enhanced everyday wellness rituals, with formula innovation making way for more unique finishes and feel-good consistencies.

“Stepping into the segment of self-care isn’t just about expanding our offering – it’s about empowering our community to embrace holistic wellbeing while enabling walking as nature intended,” said Birkenstock’s chief executive Oliver Reichert. “Our collection will speak to individuals who prioritise self-care and mindful living.”