
Published 14 August 2024
We revisit our three Beauty Directions for Spring/Summer 2024 – Soft Surrealism, Clean Reset and Neo Nature, which were created back in July 2022 – to see how they were first validated at the luxury level, and are now being adopted across the mass market.
Download our three infographics to uncover the zeitgeist themes and see how product launches align with each trend.



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At this year’s Consumer Electronics Show in Las Vegas (January 6-9), tech brands put forward solutions blending AI, light science and connected devices to deliver hyper-personalised, elevated beauty experiences rooted in diagnostics. Standouts include time-saving hair styling technology and next-gen LED treatments to...