
Published 10 February 2025
With overall Valentine's Day expenditures in the US projected to hit a record $27.5bn in 2025 (National Retail Federation, 2025), consumers are increasingly willing to spend more on meaningful experiences and gifts. We round up the best beauty product launches inspiring connection this year.



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We revisit our three Beauty Directions for Autumn/Winter 2025/26 – Simplicity, Borderless and