
Published 14 November 2024
Celebrating the first of a two-part feature film adaptation of the Broadway musical Wicked (hitting screens on November 22), beauty brands are launching cosmetics collections based on the immersive world of Oz. We highlight key examples of commercial licensing opportunities capitalising on the first release (part two set for 2025).



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Our annual Beauty Product Projections is a powerhouse series of reports that takes a deep dive into the six biggest beauty categories: Skincare, Haircare, Make-Up, Fragrance, Supplements, and Bodycare & Personal Care. These commercial downloads highlight the key product trends for the next three years, with additional future-facing...