
Published 17 September 2024
Celebrating the release of the Beetlejuice Beetlejuice movie (September 6 2024), beauty brands are launching cosmetics collections based on the film’s afterlife aesthetics, spanning ghoulish make-up, nail art and bodycare. We highlight three key beauty examples of commercial licensing opportunities capitalising on the latest Tim Burton release.



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Nostalgic aesthetics and sentimental longing for joyful past experiences are hugely influencing youth culture, with playful 1990s and Y2K beauty products and designs from the pre-social media era resonating with consumers. We explore the uptick in nostalgic childhood collaborations, retro packaging and rereleased...