A/W 25 Couture Hair & Beauty
Published 15 July 2025
Craft and theatricality are spotlighted at A/W 25 Couture, with playful shaping, impactful pigments, bold accessorisation and typically minimalist skin trends being elevated to a maximalist effect. We highlight the top beauty and hair styling trends from the season.
Glam Witch
Impactful black hues across the eyes and lips, tinted ethereal skin and mysterious hair styling in heavy black shades make for an impactful look with an underlying witchy feel.
Sea witchery also comes into play. At Iris Van Herpen, the wonders of the ocean inspired luminous sculpted coral reef-like clouds that drift around the face, with complementary make-up evoking the light and fluidity of the sea. This nod to the ocean reflects Pinterest’s beauty predictions for the year, where sultry siren make-up and moody mermaid looks form a trend based on ‘sea witch’ aesthetics.
Viktor & Rolf A/W 25 Couture
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Rahul Mishra A/W 25 Couture
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Schiaparelli A/W 25 Couture
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Ashi Studio A/W 25 Couture
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Viktor & Rolf A/W 25 Couture
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Stéphane Rolland A/W 25 Couture
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Iris Van Herpen A/W 25 Couture
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Iris Van Herpen A/W 25 Couture
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Iris Van Herpen A/W 25 Couture
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Grecian Goddess
Also predicted in Pinterest’s report, ‘divine beauty’ and ‘golden goddess’ aesthetics were primed for 2025. For this couture season, bronze and gold metallic pigments adorn the face, while golden headpieces bring in Grecian goddess references.
RVDK Ronald Van Der Kemp A/W 25 Couture
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Iris Van Herpen A/W 25 Couture
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Rami Al Ali A/W 25 Couture
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Tony Ward A/W 25 Couture
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Julie De Libran A/W 25 Couture
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Antoine Kareh A/W 25 Couture
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Phan Huy A/W 25 Couture
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Stéphane Rolland A/W 25 Couture
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Stéphane Rolland A/W 25 Couture
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Galactic Skin
Hyper-luminous and glowy skin prevails across shows for A/W 25 Couture, presenting a skin trend that feels galactic and interstellar. Think cosmic shimmers, glossy finishes and alien-like silver adornment.
Tamara Ralph A/W 25 Couture
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Ashi Studio A/W 25 Couture
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Rahul Mishra A/W 25 Couture
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Iris Van Herpen A/W 25 Couture
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Viktor & Rolf A/W 25 Couture
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Schiaparelli A/W 25 Couture
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Yuima Nakazato A/W 25 Couture
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Yuima Nakazato A/W 25 Couture
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Rahul Mishra A/W 25 Couture
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Nu Romantic Draping
Building on A/W 25 Make-Up, maximalist glam inspired by underground club scenes continues. Vibrant pink blush nodding to 1980s draping makes for impactful make-up this season.
ArdAzAei A/W 25 Couture
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ArdAzAei A/W 25 Couture
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Julie De Libran A/W 25 Couture
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Toton A/W 25 Couture
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Juana Martin A/W 25 Couture
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Juana Martin A/W 25 Couture
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Artful Veils
From layered origami-like folds and warped sculpted shapes to classic lace and beaded finishes, veils draping over the face emerge as a key look, adding drama and theatricality.
Maison Margiela A/W 25 Couture
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Iris Van Herpen A/W 25 Couture
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Maison Francesco Scognamiglio A/W 25 Couture
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Rahul Mishra A/W 25 Couture
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Georges Chakra A/W 25 Couture
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Juana Martin A/W 25 Couture
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Manel A/W 25 Couture
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Rahul Mishra A/W 25 Couture
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Tony Ward A/W 25 Couture
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Assortment of Buns
Casual model off-duty-style buns with flyaways and messy knots appear alongside sleek and refined ballerina buns with intricate and sculpted twists.
Julie De Libran A/W 25 Couture
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Chanel A/W 25 Couture
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Georges Chakra A/W 25 Couture
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Georges Hobeika A/W 25 Couture
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Peet Dullaert A/W 25 Couture
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Chocheng A/W 25 Couture
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Tamara Ralph A/W 25 Couture
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Velvety Couture A/W 25 Couture
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Ashi Studio A/W 25 Couture
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Playful Shapes
Oversized updos meet impactful geometric shapes for a quirky hair styling story. Triangular fringes, layered strands in curved and angular arrangements and bold beehive-like silhouettes are key.
Ashi Studio A/W 25 Couture
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Georges Hobeika A/W 25 Couture
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Stéphane Rolland A/W 25 Couture
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Zeena Zaki A/W 25 Couture
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Ashi Studio A/W 25 Couture
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Iris Van Herpen A/W 25 Couture
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